Humble Servants of Art – Toronto.


leave a comment »

HSA recently helped out on the Kia ‘Drive and Change’ initiative.

HSA for Kia

MISSISSAUGA, ON, July 21 /CNW/ – Kia Canada Inc., a maker of quality vehicles for the young-at-heart announced today the industry-first, ‘Drive Change’ national marketing campaign. The campaign will focus on the evolution of the Kia brand, showcase its new world class design-led portfolio while reaching out and creating an emotional connection with Canadian consumers through its most recent commitment to social responsibility.

“We have worked very closely with our marketing partners, Innocean Canada and David & Goliath to develop an innovative and compelling campaign. The campaign clearly identifies our new world class automotive design attributes while at the same time reflecting Kia Canada’s ongoing commitment to help local communities” said Maria Soklis, Vice President & Chief Operating Officer (COO) Kia Canada Inc. “Drive Change will be the conduit to heightening our brand awareness by reaching out to establish an emotional connection with consumers through both traditional and social media; thus differentiating Kia from other automotive manufacturers.”

The commercial:

The making of:


Written by hsakrew

25/08/2010 at 12:33

Posted in Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: