HSA recently helped out on the Kia ‘Drive and Change’ initiative.
MISSISSAUGA, ON, July 21 /CNW/ – Kia Canada Inc., a maker of quality vehicles for the young-at-heart announced today the industry-first, ‘Drive Change’ national marketing campaign. The campaign will focus on the evolution of the Kia brand, showcase its new world class design-led portfolio while reaching out and creating an emotional connection with Canadian consumers through its most recent commitment to social responsibility.
“We have worked very closely with our marketing partners, Innocean Canada and David & Goliath to develop an innovative and compelling campaign. The campaign clearly identifies our new world class automotive design attributes while at the same time reflecting Kia Canada’s ongoing commitment to help local communities” said Maria Soklis, Vice President & Chief Operating Officer (COO) Kia Canada Inc. “Drive Change will be the conduit to heightening our brand awareness by reaching out to establish an emotional connection with consumers through both traditional and social media; thus differentiating Kia from other automotive manufacturers.”
The making of:
From Rath: “Ive been working slowly and spottily on this idea for a few years now. The idea of combining pieces, and have yet to really commit or propperly prepare a wall to do it the way i see it my head; For one reason or another…….”
More at Rath’s blog.